Gaia Capitalist

In my current discussion with the Virgin Group regarding virginfuels.org it has been suggested that I got virginfuels.org placed at the top of the search engine rankings on my reliance alone to their trademark and copyrighted, protected intellectual property and therefore any value I have built into the site belongs to them.

Untrue. SEO pros know the actual domain name plays a minor role in SEO indexing. If other SE criteria are not met, the name alone will not bring it to the top. If Virgin’s contention, is true then virginfuels.com and virginfuels.net would be ahead of the .org extension in the rankings.

On the other hand, if engine criteria is met and optimized, and updated regularly, then it’s almost impossible to knock out these first three extensions from the top spots. This is why we buy the .com, .net and .org of site names - to take advantage of how search engines read and rate data. I bought virginfuels.org bioenergy news site, for example, when I saw it was available, because I knew, right off the bat, if I did everything else right, I could start out in fourth position in the SEs. 

This is the domain name extension list (from GoDaddy.com) in descending order of their value in search engine crawls. Standard practice for optimizers to use this list when buying site extensions.  Crawl starts with .gov which 95% of the time takes precedence to any extension in the public domain, then moves to:

.com, .net, .org, .biz, .info, .us, .tv, .ws, .name, .cc, .de, .jp, .be, .at, .uk, .nz, .cn, .tw, .jobs, .eu, .fm, .ms, .nu, .tc, .vq, and new one .mobi. Criteria easily change as different engines crawl – and there are untold numbers of them out there - but they all begin at the beginning - (.gov), .com, .net, and .org.

I got virginfuels.org to the top of the SE's by my clever and skillful use of keywords, meta tags, descriptions, page titles, page content, site hierarchy structure, and other Search Engine Optimization techniques. As proof of my ability, I got #1 and #2 spots on MSN for separate pages on this site for keywords "africa bioenergy" and "brazil bioenergy news" without using anything related to Virgin, the Virgin Group, or Virgin Fuels.

Check out what I've done for my blog Gaia Capitalist. Out of 97,900 entries on Google I have managed to get my sites into the #1, #2 and #4 placement for "gaia capitalist" keywords. Google #5 but on AOL, I captured the #1 and #3 spots. On Clusty, virginfuels.org is #2 for "gaia capitalist" keywords (no reference to Virgin).

As a Christmas gift to my twin daughters, I got Google #1 on their name keywords for our family scrapbook. By using image alt text and descriptions,  page titles and other SEO techniques, I managed to get the description to read "Daughters Brice, your Mom loves you!" Out of over 100k for their very generic names, my optimization skills alone placed them both #1 on Google Christmas Eve.

How do we measure the value of consistent top search engine rankings for several different keywords?