Gaia Capitalist

There are several techniques that can be applied to gain visibility in the search engine rankings. The first necessary step is to present a content-rich site with legitimate links out and external links in. The site structure should be optimized to make it engine-friendly.

1) Although it is not possible to submit your site to search engines, it is recommended to manually submit your site to selective, relevant directories. Search engines use these directories as a base for network linking because they are human-edited. One such directory, Business.com, is highly recommended by experts.  The $299 yearly fee may be well worth it – something to check out if it applies to your industry and market.

There are also millions of industry-specific and crossover directories out there . Several of them are free submissions for noncommercial sites such as the Open Directory Project and Yahoo Directory. It requires a human to do it manually as they are set up to resist automated programs from mass submitting.  Here are some more with good Google page ratings:

•  About
•  Virtual Library
•  GoGuides
•  JoeAnt
•  Business.com
•  Gimpsy
•  Uncover the Net
•  Wow Directory
•  BOTW
•  Skaffe
•  Web Beacon
•  Zeal Directory
•  LookSmart

2) Another thing you can do to gain visibility on Google is to join the AdWords program. These are the sponsored ads that shop up on the right side of the page. The left entries are called the “pure and organic” search results. AdWords is a click-through marketing program that lets you set your advertising budget (extremely reasonable) and other keywords you want to target but your site alone will never be able to capture. You pay only if viewers click through to your site (like 10 cents a click or something). Other engines and directories have their own marketing programs as well.

3) Another way to get into the rankings is to sponsor a news site. Eventually, your site will get picked up by engines for relevant keywords you’re not even targeting. It also helps anchor the site with strong external linking.

4) It is also important to go out into the Net to sites in your industry and make posts about your company and services. This helps the necessary external linkings but your comments eventually will also show up in the search engines.

Most of this is based on the way the engines have set their criteria for indexing and ratrings to keep search results unpolluted, pure and organic.  GC  04.02.07  19:20