« Public relations in cyberspace | Main | Open source code fundamental principle of Internet and Gaia Capitalism »

Virgin's big blogger blunder

The Internet is not the same as the physical world.  Time accelerates in cyberspace.  Everything I've done as a white hat Interpreneur is perfectly acceptable and ethical in cyberspace. For the opposite extreme, check out celebrity trash blogger PerezHilton.com who's been  riding on Paris Hilton's fame and keywords while she gets free publicity. What started out at the end of September 2006 as one independent global bioenergy news site and then one blog promoting the importance of the changing capitalistic process, has now morphed into  the "Virgin Fuels news site domain name registration discussion" mentioned on at least eight sites.

When I got the Virgin's cease and desist letter, I immediately stripped virginfuels.org of direct references to virginfuels.org's original purpose.  It fell out of the search engines top listings.  Virgin Corporate, apparently, issued another press release because Virgin.com is now #1 on Google for "virgin fuels".

Then, I split out the blog Gaia Capitalist from the website GaiaCapitalist.com, which I'm holding in trust until this discussion is resolved. 

Next, I had my server guy (Thanks Don! ClearLight.com) clone the virginfuels.org cms directory into three new sites: worldbioenergynews.com and bioenergyworldnews.com and bioenergynewsworld.com.  It's not ethical to present mirror sites for indexing, so I am in the process of breaking out bioenergworldnews.com and rewriting the tags to focus on Africa, Brazil and China BioEnergy News specifically.

Since everyone else is writing their tags leading with Bioenergy news ... I've written my meta tags and links to  WorldBioEnergyNews.com using keywords "world bioenergy news".  While the new site hasn't shown up on Google top listings for "bioenergy world news", I have already captured the #1 Google spot for keywords "world bioenergy news".

Since I've been blogging about the discussion, and even though I stripped the sites of tags I refused to use for ethical reasons, GaiaCapitalist.com and GaiaCapitalist blogger have now taken back the top listings for "gaia capitalsit" and "gaia capitalism"

All the work I'd done promoting virginfuels.org news site cannot be easily erased.  Some of the entries I'm seeing in the SEs, especially Yahoo, are referencing text I took out a couple months ago.  Now, this "discussion" has risen to the top since I have retaken #1 MSN for keywords "virgin fuels". 

Very interesting:   of the top seven listings, a blogger holds #1 and #2, a major news org. #3, an unofficial VirginBrand blogger #4 and #5, another major news org with Virgin press release at #6, and a blogger called TreeHugger (referencing a post I made months ago about the news site) coming in at #7.

Five out of the top seven MSN spots for "virgin fuels" are held by independent bloggers and web publishers. Since Virgin Fuels has chosen not to publish an official site or establlish an official presence on the Internet, it's just us bloggers blogging away in cyberspace about the details of the "Virgin Fuels news site discussion" now because that's what we do. I'm already seeing their posts surface in the SEs with leads like "Virgin Fuels not happy middle-aged woman does wild and crazy thing ... and Gaia Capitalism goes both ways."

I have over 176 subscribers so far to this blog "discussion".  This is not a good thing for Virgin's image and reputation in cyberspace.

Some time there will be the inevitable cross over to the physical world, and the print and broadcast media will pick it up. The issues raised and addressed by Virgin Corporate and the Gaia Capitalist blogger are interesting, relevant and timely for everyone on both sides of the veil. 12.31.06 18:56

 

Posted on Sunday, December 31, 2006 at 06:09PM by Registered CommenterGaia Capitalist | CommentsPost a Comment

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Member Account Required
You must have a member account on this website in order to post comments. Log in to your account to enable posting.