I'm a white hat. Think what a black hat could be doing.
Tips from a search engine savant: Pay attention to your search engine listings to see what people in cyberspace are doing with your keywords.
The Internet has created an entirely new way to conduct business, from the bottom up. For example, as a long time white hat Interpreneur, I created a bioenergy news site project. I purchased the domain name registration for virginfuels.org on 09.28.06, well after Virgin went public with news about their new company Virgin Fuels.
Virgin readily admits they chose not to purchase the registration of the domain name virginfuels with .org extension themselves, or any other of the hundreds of permutations of their name, relying instead on trademark and copyrights to protect their interests.
This bioenergy world news site was a totally unique and creative project. Because of trademark and copyright issues, I fully expected Virgin Group (virginfuels.org discussion) to visit the site within three days of launch 09.29.06. I watched my traffic logs, waiting for their hostname to show up. Nothing.
When the site hit the top of the search engines for their new company's name keywords "virgin fuels" in mid-October, I looked for Virgin's email and studied the logs. Nothing.
On 11.12.06, I sent Virgin Corporate a letter introducing myself. Surely, I thought, Virgin would check me out when they received it. Nothing.
On 12.16.06 I finally see grain.virgin.co.uk hostname hit the logs for a total of 10 visits. 12.17.06, mail.virginunite.co.uk visited twice.
Mark James, Virgin Enterprise Intellectual property manager sent the anticipated cease and desist email on 12.18.06, requesting immediate transfer of registration to Virgin for the reimbursement sum of $25.
Without them knowing about me, or paying attention to me, I"ve been able to publish and operate a fully functioning cms news site in cyberspace for three months, on a domain name I legally own and now Virgin claims to be their intellectual property. I've spent three months placing external links and posting comments on relevant sites and blogs pointing to virginfuels.org, promoting Virgin Fuels, and the critical importance of bioenergy and renewable fuel sources. As an enthusiastic SEO, and because I regard Sir Richard a tue world hero, he inspired me to contribute what I can to the greater cause.
Alot can happen in cyberspace in three months.
Since 12.20.06 or so, as far as I can tell, no one from Virgin Fuels, Virgin Corporate or Virgin Unite has revisited virginfuels.org or my blog Gaia Capitalist. I've been working to put the details online for public discussion and comment on the Gaia Capitalist.
I'm a white hat. Think what a black hat could be doing?
On 12.21.06 I decided to give virginfuels.org as a Christmas gift to the children of our world rather than transfer title to Virgin.
On 12.25.06 Christmas Day, I launched the virginfuels.org project into the blogosphere for discussion through my blog the Gaia Capitalist.
As of 12.26.06, I am #1, #3, #4 and #5 on Google.co.uk for "gaia capitalist" keywords. I've stripped virginfuels.org of all meta tags, folders, modules and changed the page titles and descriptions regarding Virgin Fuels independent global bioenergy news, etc., the site listing is back on Google's first page. Now it's referencing the virginfuels.org Virgin Fuels domain name registration discussion rather than bioenergy news and the truly great work Sir Richard is doing in the world.
I have lost a great deal of my SE rankings for the three keywords that mean the most to me, however, the ones that started it all "world bioenergy news". I have to start over optimizing and placing this new site for SE crawling and indexing, which can only take time. I can get back to devoting virginfuels.org on behalf of the world's children only when this discussion ends.
I also need paying work , sponshorships, underwriting, seed money, Grameen-style loans, or some kind of financial support for BioenergyWorldNews.com . Now more than ever, please.
Alot can happen in six days.


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